Meet the Founders of PINESS | Abhijeet Singh & Prashant Singh
Meet the Founders of PINEAA
Building a Handmade Brand Inspired by the Himalayas
PINEAA is a handmade home decor brand founded by Abhijeet and Prashant singh, two young entrepreneurs from Uttarakhand, India.
The idea behind PINEAA emerged when the founders explored Uttarakhand together and developed a deeper appreciation for its natural beauty, landscapes and distinctive natural materials.
Their experiences inspired them to explore how natural materials could be transformed into meaningful decorative products for modern homes.
What began as an idea gradually developed into a handmade business focused on natural materials, thoughtful design and craftsmanship.
PINEAA was established on 20 June 2026. The founders completed their initial products in July 2026 and officially began selling on 1 September 2026.
Today, PINEAA focuses on handcrafted wall clocks made using natural pine materials, including pine cones and pine bark. The brand aims to expand into related handmade home decor products as it grows.
The founders' vision is to build PINEAA into a recognised Indian handmade lifestyle brand originating from Uttarakhand.
Abhijeet — Co-Founder and Brand Strategist
Abhijeet is the co-founder of PINEAA and holds a Bachelor of Science degree in Mathematics, Physics and Chemistry.
At PINEAA, he focuses on brand strategy, product design, business finance, sales and business development.
His responsibilities include shaping the brand's identity, developing product concepts, understanding customer needs and working towards the long-term growth of the business.
Abhijeet believes that natural materials can become distinctive decorative products when combined with creativity, thoughtful design and skilled craftsmanship.
Through PINEAA, he aims to develop a brand that brings the character of Himalayan nature into everyday living.
Abhijeet is from a small town Sirsed Tehri Garhwal, Uttarakhand, India.
Connect with Abhijeet Singh on Linkdin: https://www.linkedin.com/in/abhijeet-singh-6456a8325
Abhijeet Singh, Co-Founder and Brand Strategist at PINEAA
Prashant — Co-Founder and Business Operations Lead
Prashant is the co-founder of PINEAA and holds a Master of Business Administration (MBA).
At PINEAA, he focuses on marketing, manufacturing, business operations and business management.
His work involves supporting the production process, coordinating business operations and contributing to the marketing and development of the brand.
Working alongside Abhijeet, Prashant is helping build the foundations of a handmade home decor business with ambitions to reach customers beyond Uttarakhand.
Prashant is from a very small village Silanga Chamoli, Uttarakhand, India.
Connect with Prashant Singh on Linkdin: https://www.linkedin.com/in/prashant-singh-031329280
Prashant Singh, Co-Founder and Business Operations Lead at PINEAA
The Story Behind PINEAA
PINEAA was inspired by the founders' connection with Uttarakhand and their interest in exploring the possibilities of natural materials.
Pine cones and pine bark have distinctive textures and natural patterns that can give handcrafted products an individual character.
The founders saw an opportunity to use these materials to create wall clocks that combine practical functionality with decorative appeal.
Rather than relying solely on mass-produced designs, PINEAA focuses on handcrafted products in which natural textures contribute to the appearance of each piece.
Every product represents the founders' effort to bring together material, design and craftsmanship.
The brand's journey began with handmade wall clocks, with plans to develop additional products inspired by natural materials and handmade design.
Our Vision
The founders aim to develop PINEAA into a distinctive Indian handmade lifestyle brand with roots in Uttarakhand.
Their vision is to build a business recognised for its natural materials, handcrafted products, thoughtful design and connection with the Himalayan region.
As the brand develops, they aim to expand their product range, strengthen their brand identity and make their products accessible to customers across India.
PINEAA represents the beginning of that journey.
Our Philosophy
Nature creates the material. Humans create the art.
This philosophy reflects PINEAA's approach to transforming natural materials into handcrafted home decor.
Discover PINEAA
Explore our handcrafted collection and discover products inspired by the natural character of the Himalayan region.
Visit our official website to learn more about the brand and explore our current collection.
Website: PINEAA.com